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  • John Proctor

How to Start a Short Term Rental Business in Only 7 Steps?(Part 2)

GLEN ALLEN, Virginia - The previous post covered the first and second steps, and this article will cover the third to the last step, so keep reading to learn how to start your short-term rental business with these seven steps.



Human truths have always been ageless. What people enjoy, detest, what they value, what they require, etc.


However, how we target audiences has become more complex, as has the desire to understand these audiences better so that companies and institutions may better serve them.


Traditionally, very skilled people have been conducting this research, and firms have relied on their capacity. And in some respects, this will always be the case since companies are led by their capabilities, experience, and resources.


  • Who are my customers, and how should they be segmented and prioritized?

  • What are they searching for in my field?

  • What do they buy, how much do they spend, and what their purchase triggers, obstacles, and habits?

  • Will my marketing and communication initiatives be successful?

  • Are our pricing and packaging strategies optimal?


Without research, company decisions are dependent on prior consumer behaviour at best and gut feelings at worst. Market research is to eliminate subjective viewpoints while making commercial choices.


You might recall using "I like it, or I don't like it" to accept a new advertising idea or feature, except that you are not a consumer. You exist as a brand to serve the audience.


You will be significantly more successful if you can retain that distinction, and market research will assist you in doing so by ensuring that the decisions you make are insight-driven.


When Should Market Research Be Used?


Market research may be used for nearly anything. Market research is undoubtedly the way to learn more about your target audience.



Here are a handful of the most popular applications:


  • Product development Testing new product features and receiving input from your target audience might differ between market success and failure.

  • Brand monitoring research One of your most valuable assets is your brand. However, unlike other indicators such as product sales, it is not a concrete number you can take from your system. Regular market research records customer perceptions of your brand, enables you to monitor and optimize your brand strategy in real-time and then respond to consumer input to help preserve or increase your brand's reputation with your target audience.

  • Buyer segmentation and profiling Buyer personas assist you in developing appropriate items and messages for your various target groups. Understanding your buyers and potential customers, including their motivations, requirements, and pain points, allows you to optimize everything from marketing messages to goods to ensure that the appropriate people receive the right message at the right time and through the right channel.

  • Advertising and communications testing Ad campaigns may be costly, and without pre-testing, they run the danger of falling flat with your target audience.

  • Competitor analysis Understanding your rivals and how customers view them is essential to building the correct product and messaging. You may have visited their websites and tested their products, but you won't have an accurate picture of where you stand in comparison until you know how customers perceive them. Understanding their market position helps you discover the strengths you can capitalize on and any deficiencies you can fix to help you compete more effectively.


How to Identify the Most Profitable Property Types in Your Market?


This section will learn how to find the most profitable property types in your market.



Here are some of the most profitable investments in real estate.


  1. Location When it comes to anything real estate, location is everything! Indeed, many real estate professionals believe that location, location, and location are the three most critical aspects of a successful real estate investing career. Why is this so? Simply because the investment property's location influences everything associated with it, including the purchase price, operating costs and expenses, rental revenue, cash flow, and appreciation, all define its profitability. As a result, the most successful real estate investments are located in productive places. So, even if a real estate investor discovers the most successful real estate investments in a specific neighbourhood, they will lose money if there is no demand for rental homes and no tenants to rent the investment property. For example, if you want to rent to families, seek safe areas with low crime rates, near schools, job possibilities, and public utilities. Single-family houses are the most successful real estate investments in these areas since they attract your desired renters.

  2. Positive Cash Flow The cash flow of an investment property is simply the difference between the rental revenue and the costs of the property.

  3. Appreciation As previously said, property owners profit from real estate investing through positive cash flow and appreciation. Stated, when the value of these investment properties rises over time, the real estate investor will be able to profit by selling them at a much greater price than the initial purchase price. The growth in the value of an investment property over time is referred to as appreciation. ROI (Return on Investment). Because the primary purpose of any real estate investor is to profit from the rental property, it goes without saying that the most successful real estate investments are those with a high return on investment (ROI). As a result, to establish if a rental property is profitable, rental property owners must calculate the ROI by computing the capitalization rate (cap rate) and cash on cash return (CoC return).

  4. Investing Technique Real estate investors must consider investing in traditional real estate assets (long-term rentals) or Airbnb real estate holdings (short-term rentals). While some investment properties are only appropriate for conventional real estate investing, while others are only ideal for Airbnb real estate investing, the most successful real estate investments are excellent for both!

  5. Final Thoughts Now that you know how to discover the most successful real estate investments, it's time to put your knowledge to use and start investing!



Managing rental properties may be a profitable business enterprise. It's even more true when it's a short-term rental, especially given the increasing popularity of Airbnb in competition with standard hotel rooms.


If you intend to offer your property to the public, you must adopt the attitude of an entrepreneur.



Here are a few pointers to help you succeed with your new venture: managing a short-term rental property.


Tip #1: Examine Every Amenity

Properties in excellent condition often receive the highest ratings on every STR platform. Before embarking on your tour, you should inspect every aspect of the property to ensure everything is functioning.


Tip #2: Maintain an impersonal tone.

Short-term rental properties are popular among landlords since they may close them down for short periods to utilize the premises themselves.


Are you considering doing the same? Keep in mind that the property may be one of your houses, but your potential visitors will demand hotel-style comforts.


As a result, it's ideal for maintaining things cozy and comfortable without being overly intimate.


Tip #3: Keep the Property Clean

Unlike long-term rentals, you are responsible for the upkeep and maintenance of your STR. You'll have the chance to clean up the house and arrange all amenities for your next visitors in between reservations.


Tip #4: keep in mind that photography is essential.

In this day and age, visitors rely not only on past evaluations but also on the photos of your home that you choose to display online. As a result, these photographs must be of good quality.


Not only that, but each image should accurately represent the property. Listings should also be free of surprises. These may be fantastic money grabs, but visitors are often irritated with "aha! " times and may leave negative ratings, which will negatively influence your business.


Again, managing a short-term rental business may be a profitable investment if you devote yourself to the obligations of a landlord, conduct enough research, and make wise decisions.




Here are some short-term rental strategies you must know to survive.


Year after year, the vacation rental sector becomes more crowded, with many new listings being added every day. Airbnb alone has over six million listings in more than 190 countries!


Then there's Booking.com, which has about 30 million listings, and nearly six million holiday rental properties.


When these data are considered, it is not surprising that most vacation rental firms have seen a decrease in occupancy rates.


As a result, they find it more challenging to keep up with the intense competition.


  1. Increase productivity by utilizing technology and artificial intelligence. There's no doubt that technology has made many parts of our lives better. You would not be able to rent out short-term rental homes to strangers from all over the world in the first place if it weren't for the Internet. Your company should take advantage of technological advances in the same way that the short-term rental industry has. Your rivals are already employing these tools, and as a result, they have an edge. To put it another way, if you're still debating whether to use vacation rental management software, you're already slipping behind. So, what precisely can be automated, and how would it benefit you?

  2. Interaction with visitors If you're stuck for ideas, start with your visitor communication. Before making a reservation, the typical visitor evaluates eight establishments and inquires about up to 5. That is why you must respond faster than your competitors. What if you could respond more quickly, preferably within a few minutes? 63% of short-term rental owners respond to visitors within 60 minutes. However, it may be still too lengthy. This is where automated communication may assist. With automatic guest communication, you may set up triggers and build templates for different times (such as when a visitor inquires, when they check out, etc.), allowing you to respond promptly.

  3. Cleaning and team leadership Cleaning and team management can also benefit from automation. You can, for example, utilize software to allocate work to a specific crew member, and they will get your request through text message and email. When the work is over, the cleaner may report it with a single click. This procedure will become less stressful with the correct automation technology.

  4. Millennials should be catered to. The fascinating aspect of millennials is that they are willing to spend $5,000 or more on vacation. They would rather spend a fortune on a new adventure. They travel up to 35 days a year, significantly more than other age groups than a new car. Their customer service expectations are high, and they expect to receive rapid assistance. At the same time, they seek affordability and expect to receive a wide range of services at reasonable pricing. So, if you don't respond to their question within a minute, they'll try to find another, quicker host. And they'll undoubtedly find one in the oversaturated short-term rental market.

  5. Make a "wow" effect. Creating a "wow" impact in the short-term rental market may be a successfully hidden weapon. After all, who doesn't like a pleasant surprise, even if it's a tiny one? Everyone wants to be wowed. So, go the additional mile to impress your guests by including intelligent features that are great for vacation rental houses. It will undoubtedly succeed since millennials were almost born with cellphones in their hands and are completely immersed in new technology.

  6. Make your presence known on the significant short-term rental sites. The truth is that consumers trust large platforms more than individual websites. Individual vacation rental companies don't have a chance against giants like Airbnb and Booking.com in the present short-term rental industry, with the latter spending $2 billion on advertising alone in 2018. Furthermore, with Google's continually changing algorithms and rising advertising prices, your vacation rental site would probably get buried amid hundreds of comparable vacation rental listings. Working on your search ranking on Airbnb and other vacation rental sites is far more efficient. You may boost the odds of your Airbnb listing(s) appearing on Airbnb's first page by using some of the following strategies: - Thrive to maintain a rapid response rate. - Using a native message system, you should strive to answer within a minute (and not email). - Change the title of your listing regularly. - Try to update the headline of your item every week if you want it to stand out. Although it may appear apparent, consumers continue to click on names that include phrases like "Promo," "Free," and "Special Offer.

  7. Use marketing to outperform your competition. As many as 94 per cent of vacation rental property owners admit they could do more to advertise their vacation rental homes. While vacation rental sites continue to be incredibly effective, it is critical to move beyond these platforms to generate even more interest in your home listings. Where, though, can you locate potential guests? You should focus your time and money on the channels where your target audience is most engaged. When you consider that 52 percent of travellers seek suggestions on social media when booking a trip and 42 percent of Facebook postings are about travel stories, the answer is obvious. So, begin by focusing on social media! The fact is that there is no space for mediocrity in the short-term rental sector. At the end of the day, if you want to flourish in the short-term rental market, you must find techniques to boost reservations while also building a first-rate organization. As a result, you have no choice but to embrace innovation. Begin implementing innovative strategies and technology that will shape the future of the vacation rental sector and the short-term rental market. If you wish to avoid the oversaturation of the short-term rental market, IGMS is the correct answer for you. It is not a standard property management system but rather employs novel ideas inspired by modern technology and artificial intelligence.



Automation has several advantages, particularly for vacation rental enterprises. It's the ideal method to enhance the visitor experience, increase reservations, establish your online reputation, and save time. Let's delve a little deeper! Interested?



Here are some Steps to Professionally Automate Your Short Term Rental Business:


  1. Electronic Signatures and Contracts If there is one thing a vacation rental owner despises, it is the quantity of paperwork that both sides must complete. Electronic contracts and signings decrease paperwork and promote sustainable tourism. Still, they may also be a time-saving method to remain in touch with your visitors, third-party suppliers, partners, etc.

  2. Accounting and reporting accuracy Accurate accounting and reporting are required for the creation of budgets and projections. They contribute to improved vacation rental management and help you to keep track of your spending. This reduces operational expenses and allows you to save more money in the long term. When it comes to business, saving more equals earning more, right?

  3. Self-Service Check-In The most often used equipment for holiday rentals is smart locks, lockboxes, and critical exchange systems. They result in a better guest experience with little effort. Self-service check-in saves you time, allowing guests to avoid excessive wait time before putting their bags down.

  4. Payment Gateway for Direct and Indirect Reservations Reliable payment channels enable your visitors to develop trust in your vacation rental website. They aid in persuading prospects to proceed with the booking without giving too much thought to payment security. Allowing your customers to pay instantly and effortlessly has become a need in the modern hotel industry when everything is getting digital.

  5. Instant Communication with Guests For ideal immediate and coordinated connection with visitors, a vacation rental business requires complete automation. Guest communication is the most critical component of managing your vacation rental business, whether you want to utilize it for certain upselling extras, receiving feedback, or staying in touch with loyal clients.

  6. A Booking Website That Accepts Direct Bookings Every website requires a decent design, an exceptional user interface, and quality content. You may do this by using generalist platforms like Wix or WordPress, specialized ones like Boost, or working with a developer to create your unique website. However, the most critical aspect is to choose a Booking Engine that easily connects to your website. If you use WordPress, make sure you can install a plugin and that you're bound to Google Analytics or a similar program to measure activity.



Why Should You Consider Starting Your Own Short-Term Rental Business?


If you are considering starting your own short-term rental business, there are many benefits that you can get from it. Here are some of the benefits that you will get:


  1. You will have the chance to meet new people and make new friends.

  2. You will have more time to explore your interests and hobbies.

  3. You will be able to travel more often and explore new places.

  4. You will be able to enjoy life at a slower pace and appreciate what you have now.

  5. Your income potential is unlimited, as long as you put in the effort to grow your business!


With this post, we hope to have been able to assist you in starting your own short-term rental business. However, if you require any further information, please do not hesitate to contact us.


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